Its been a couple of months when the government had banned the screening of Dirty Picture (an adult Hindi film) on the small screen (television). The argument was that it would spoil our children. The government was quick to act on the issue. On the other hand, the government is continuously overlooking those dozens of advertisements, which the newspapers are flooded with, which are objectionable as per the Drug and Cosmetic Act of the country. I had quoted one such advertisement in my previous post.
Today, the newspapers went a step ahead. What they served their readers early morning, was a full page advertisement for a 'vaginal tightening and rejuvenating gel' named '18 Again'.
I am sure it would have elated many chauvinistic men who are more bothered about their ageing wives's anatomy rather than the complexities attached to her mid-life emotional crisis. Many women too would be glad to have such a product, which can enable them to feel like a teenager (of course it would be only physically). The gel will do nothing to help stop their ageing mental faculty and lowering confidence due to greying hair, increasing lines on face, falling energy level or weakening senses.
What compels me to start pondering over such advertisements is the possible need for such cosmetic necessities! Obviously, the gel is not for young women but targets those who are reaching or have arrived in their middle age. It is for menopausal women, who are facing the hormonal changes in their bodies and who are going through mid-life crisis. I wonder if this gel would also improve their emotional quotient which undergoes a drastic change at the time of menopause! I doubt!!!
Looking back, I see that we respected and adored our mothers and grand mothers with all their distorted physical attributes. We are witness to our fathers' and grand fathers' undying love for their women. The word 'infidelity' was unheard of. The middle-aged women never tried to look like teenagers. Their men never pushed them to do so either.
What developed between a growing couple (along with their biological growth) was understanding, companionship and a long-lasting friendship and partnership.
I am at my wit's end as to what is the need for such a gel? I would love to hear from people if anyone can enlighten me and give me the usefulness of such a thing. May be it can solve my mid-life crisis as well!!!
Nonetheless, this advertisement has clarified one thing - I am now confident that I must belong to dinosaur age, which makes me think in this way.
Otherwise I should have been rejoicing - "So what if your self esteem is shattered, at least your vagina is intact!"
